What is your objective? There is a driving purpose behind every ad your business puts out. Itcan be building awareness, driving engagement, acquiring leads, or increasing sales. The platform you select depends on what you aim to achieve through your ads. Facebook Ads, with their pre-existing campaign objective options, are arguably the more versatile advertisingplatform of the two. They are especially effective inimproving brand awareness, driving engagement, and promoting events. But Google AdWords is the more effective option when it comes to increasingsales and acquiring leads. The reason behind this is explained in the nextpoint. Are your people looking for your product/service? Ads on Google's platform work only when people search for a particular product or service. They are in the consideration or decision stage of the buyer's journey and they are activelylooking for the solution to a problem they have already identified. But that is not the case on Facebook. F...